Strong women have at all times defined style. They have inspired and been role models. They have become icons of their time.
Today influences come from all continents. Styles blend together, and trends change quickly.
While we are constantly changing, we seek relationships that are recognizable and that makes sense.
Style is no longer defined by trends, but through how you wear a garment and make it yours. Therefore, women want clothing that affects them and which has emotional, historical and physical anchoring.
Our vision is to create a brand with pieces that stands out in a crowd and which has a true quality. We will create unique but useful clothes that are easy to fall in love with, and that you can return to time after time.
Each collection MAUD launches will be inspired by an iconic woman. Through her new combinations of traditional and untraditional materials, and silhouettes of past and present, are created.